Good design is good business.
— Former IBM CEO, Thomas J. Watson, Jr.
Research has proven Mr. Watson correct. (Think Apple.) Good graphic design
adds value and drives good branding, corporate identity, direct marketing,
logo and symbol design, environmental graphics, and signage. Good design is informed by good marketing strategy and, when paired with good copywriting,
it can have a tangible impact on an organization’s bottom line.
Good design really is good business.
And it's what we do.